Users will soon have a new feature that enables them to cut down on the quantity of AI-created videos appearing in their streams. This initiative comes as the company announced that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This development comes amid a surge in AI content, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site only show AI-generated videos. A significant portion of this material is considered low-quality AI content, a term for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its service identified as AI-generated. Collectively, more than 100 million media items are submitted to the service daily, making AI content a relatively small percentage of its total content library.
User Control Features
Users will be capable of decrease or raise the amount of AI-generated videos they see by using the topic control setting in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the setting cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies mandate users to identify “realistic” artificially created content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its user guidelines.
In addition, the service will now add an “AI-made” watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
The platform is additionally launching a $2 million educational fund for specialists and institutions to develop learning resources about using AI responsibly. This program will benefit charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following debate over proposals to lay off hundreds of safety staff in the United Kingdom. It is expected to reduce a significant number of roles in its trust and safety division in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
